Destination charge: The cost associated with shipping the vehicle from the factory to a dealership.Total Options: The total cost added to the vehicle through factory-installed options.Standard Vehicle Price: Essentially the base MSRP, which represents the manufacturer’s suggested retail price for a vehicle built only with standard equipment and nothing more.Prices listed on the window sticker include: Pricing: The window sticker helps break down the manufacturer’s suggested retail pricing (or MSRP) of a particular vehicle. On a window sticker, options are itemized, allowing you to not only see what a particular vehicle is equipped with, but also its associated cost. Optional Equipment: Optional equipment, or features installed at the factory at added cost, are also listed on the window sticker. Standard Equipment: Content listed in the standard equipment section represents the various features and equipment included with the vehicle. To ensure there’s no confusion, each sticker not only tells the year, make, model, and trim level of the vehicle in question, but also lists exterior and interior colors and the vehicle identification number (VIN) it represents. By law, every sticker must be tailored to a specific vehicle. The Basics: A window sticker is not a generic price tag. In fact, window stickers are packed with information that can be extremely useful when buying a new vehicle. While these large labels do provide pricing information, they’re much more than mere price tags. When shopping for a new truck, crossover, or SUV, the window sticker – or “Monroney” – is a great source of information.
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